Built for the hours that actually decide your day.
Ascension started with a frustration Chad kept running into: the coffee you love and the performance stack you rely on were two separate things, and one of them always got skipped. So we put them in the same cup.
What we stand for
Performance isn't reserved for athletes or big occasions. It's showing up sharp on an ordinary Tuesday – and that's the standard we hold ourselves to.
Feeling good shouldn't need a protocol. The habits that last are the ones that ask nothing extra of you, so consistency beats intensity every time.
The best ideas don't add to your day, they improve what's already in it. We'd rather make one familiar thing work harder than invent another step.
Coffee, rethought for how you actually work.
Premium freeze-dried coffee infused with MCT oil, L-theanine, ginseng and electrolytes – a daily ritual for sustained energy, focus and hydration, without the crash. One scoop, thirty seconds, and nothing new to remember.
Fifteen months in the making
The formula took 15 months to get right. Every functional ingredient comes from reputable suppliers with a Certificate of Analysis for purity, and it's blended in a food-grade facility under food health and safety procedures. No proprietary blends – every dose is printed on the label.
I got tired of my third coffee at 2pm.
As a professional athlete and father, the demands on my focus and energy are high. I was tired of dealing with the afternoon crash or experiencing jitters from my third coffee of the day. I'm passionate about coffee, but I wanted to create something that blended the enjoyment of the ritual with actives that could help me keep my eye on the ball and sustain performance throughout the day. After a large amount of experimentation, we landed on a formulation that tastes great and will help you show up as your best, every day.
Same focus at 3pm as at 9am.
Sustained energy, sharper focus, hydration built in. One scoop, 30 seconds.